A call for entry process is followed to invite eligible participants to apply for the competition.
Shortlisted 10 teams from each category will be asked to present their work to our jury members in Mumbai. TBL for this round will not be sponsored by BCCL. Participants will need to make their own arrangements.
All the entries received will be put under screening for eligibility and a team of two participants will be selected by an independent Jury appointed in India. The jury's voting will be based on predefined evaluation parameters.
The winning team will represent India at the Cannes Lions Festival 2020.
The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.
15th April, 2020 (Media and Print)
16th April, 2020 (Marketing)
Winning team announcement:
Week of 20th April, 2020
‘PayEasy’ is the fourth entrant in the online payment service space, which is already crowded and cluttered market. ‘PayEasy’ is a subsidiary of its US parent and therefore has the funding to make inroads in the Indian market, while being able to make international transactions easier. ‘PayEasy’ needs to establish credibility and create preference in an already high penetrated market.
Create a compelling Print campaign to establish credibility, create TOM awareness and bring PayEasy into the consideration set by highlighting the benefits on being part of the PayEasy network & come up with ideas that will get PayEasy a million downloads within a month. All this should be achieved through print.
The food regulatory bodies have been watching the companies with hawk eyes. Companies which have slipped even a bit with abiding to the regulations and have harmful products in their food have been pulled up and banned. Brand COCO - a breakfast cereal, has been involved in a huge controversy over harmful substances found in their cereal. Media has blown this up and covered the issue extensively. This has of course, tarnished the image of the COCO. Come up with a media plan using print as a primary medium to fix the reputation of COCO so that people start re-purchasing Coco and regain their trust in the product
Budget: Rs. 20 cr.
The auto market has some established players worth multiple offerings. A new player comes in with two premium models offering superlative technology, finish, engine power at a lower comparable rate. This is a new brand to India, but has a good reputation in many markets. However, most of the parts for the models they are selling in India are coming from China unlike the other established brands who have plants in India and therefore better access to parts & maybe better quality. The new brand is selling like hot cakes given the superior offering at a highly competitive price. You work for an established brand. How do you reclaim the market?
Budget: Rs. 20 cr.