Challenge:
To feature Moha in the Navratri special in a way that synergizes with the essence of the brand.
Insight:
Each day of Navratri is about a specific colour. And each colour has a deep, symbolic meaning.
Solution:
Associate the symbolic meaning behind each colour with the higher order benefit that each of Moha’s products appropriates. Inventory –TOI Mumbai 9 inserts of 240scm each in Navratri Special feature
