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About Times Power of Print

power of print times group croma

Times Power of Print is a unique initiative by Times Group, that invites creative minds to build an impactful print campaign for a real brief.

Times of India Group and Croma are joining hands to invite all communication agencies to come up with award winning campaigns for a cause – 'wear a mask for a brighter everyday'. The winning team will get a fully paid trip for two team members to Cannes Lions, and win a trophy at the awards evening, held virtually by The Times Group.

- Entries Closed -

How to participate?


Download the brief.

Creative professionals are welcome to participate in teams of two (refer to the terms and conditions for more details). Individual and team entry of students is acceptable.

Download Brief Download Logo

Work on the brief.

Answer the brief, keeping in mind the guidelines. Each work submitted is considered an entry by itself. If you wish to submit more than one entry, each one will be considered as separate.


Submit your entry

Read ‘Submitting Your Entry’ guidelines carefully to prepare entries in the right format and submit.


Entries Open: 19th January, 2021
Deadline: 12th February, 2021
Preliminary Judging: 18th to 22nd February
Final Judging: 26th February, 2021 (Agencies)
Between 27th February & 3rd March 2021 (Students)
Awards Night: 5th March, 2021

You can start working on your campaign today. All information pertaining to the brief is available along with detailed submission guide, terms and conditions and useful information, such as logos and other references. Submissions on the entry site begin on 19th January 2021. Deadline for submitting entries is 12th February, 2021.

- The Brief -

While the world now knows the need, importance and necessity of the mask, its usage is still very limited to one purpose – i.e. to safeguard ‘ME’ from the deathly Corona virus. Croma with this initiative wants to change the narration of this very need, and get people to view this from a different lens altogether

Primary Objective:
From wearing a mask to protects me - To, A mask is essential to protect the world from me
• At an emotional level, deliver the message “I do not have the right to put anyone else’s life at risk”

Secondary Objective:

•  Position Croma as a retail brand that is customer centric, safe and follows high standards of customer consciousness

 Key message:
•  A mask is not a medium to protect you from the world; it is in fact a device that protects your loved ones and the world from you


Senthil Kumar
Creative Officer
Wunderman Thompson
Preeti Vyas
Vyas Giannetti
Kainaz Karmakar
Creative Officer
Russell Barrett
BBH - PWW India
KV Sridhar (POPS)
Ritesh Ghosal
Chief of
Marketing and Insights
Ashwini Deshpande

Elephant design
Parixit Bhattacharya
Creative Officer
Rajdeepak Das
Creative Officer
Leo Burnett
Prateek Bhardwaj
Creative Officer
Lowe Lintas
KS Chakravarthy (Chax)
and CCO
Tidal7 Brand and Digital


times group

The Times Group, through its glorious 183 years of existence, has always been at the forefront of innovations and thought leadership when it comes to engaging both the reader and the advertiser. As an organization, we have always tried to keep the print flag flying high by doing things that generates excitement within the ecosystem. In line with the objectives of driving creativity and demonstrating the impact of print, is our new initiative titled, “Power of Print”.


Launched in 2006, Croma was the first one-of-its-kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, today Croma caters to over 10 Million customers and has almost become synonymous for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers. For more information, please visit www.croma.com


For further assistance, please contact us at powerofprint@timesgroup.com