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TAKE BACK SLEEP (BOMBAY DYEING)

times of india take back sleep

About:

How to ensure that India repays the sleep debt and inculcate a good sleep habit?
Make India aware of the need for “proper sleep habits”, mind the sleep gap and not fall into a “sleep debt". Take away the discomfort in having the sleepless culture dialogue to normalise the Indian sleep cycle - Shift the brag quotient to a concern quotient!

Idea/Insight:

When one fails to get the required amount of sleep, one starts to accumulate a sleep debt.
The solution - Encourage India to #TakeBackSleep

Media Mix:

Print, TV, Radio, Digital, Social Media, On ground (Press Conference).

Key Highlights:

0.1 Million engagement on FB and Instagram

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