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TIMES KITCHEN TALES

About:

Times Kitchen Tales campaign will build a community of food Lovers on TOI Platform and encourage TOI readers to share their food interactions and experiences on Indian regional food.

Insight:

Food lovers today want to interact with the world at large on food. Food is the subject of interest. They love conversation on food and want to be a part of it. They are on the lookout for a platform that can bring forth their desire to interact with food and everything related.
The initiative will talk about traditional food recipes, restaurants with lip-smacking food, travel stories on food & people, interesting cooking utensils & processes and food photography. The idea is to create sustainable media mileage and stay on top of the minds of the readers at an interactive level for 4 months.

Media Mix:

Print, Digital, Radio, OOH, On-ground.

Key Highlights:

  • Kalyan Karmakar, a successful food blogger for over 10 years is the curator
  • Every week there is an article on Times Life using UGC with the help of the curator
  • Every week there is a winner who is gratified by the sponsor
  • On-ground events in Bangalore, Delhi and Mumbai hosted by the curator
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