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GIORDANO BAGS

Challenge:

Giordano wanted to launch their new range of bags with brand
ambassador Kiara Advani. The challenge was to communicate ‘affordable pricing’
without saying it directly.

Insight:

Link Kiara Advani’s down-to-earth brand image with Giordano bags.

Solution:

A subtle approach through communication, “Classy. Not Pricey.” that brings the price conversation into play without directly addressing its affordability.

giordano bags affordable pricing

giordano handbags
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