Kinder Joy (from Ferrero India) was facing a challenge in the form of a negative social media post that had gone viral. The client did not want this to have a long-term, negative impact on the brand.
Tackle the negative post subtly through positive messaging about the brand and the product.
To create a conversation around what is ‘special’ and ‘good’ about Kinder Joy. To highlight important features like the use of pure cow’s milk, quality checks and certified processes, thereby building sanction and reassurance.