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Times Envelop

MOHA

Challenge: 

To feature Moha in the Navratri special in a way that synergizes with the essence of the brand. 

Insight:

Each day of Navratri is about a specific colour. And each colour has a deep, symbolic meaning. 

Solution:

 Associate the symbolic meaning behind each colour with the higher order benefit that each of Moha’s products appropriates. Inventory –TOI Mumbai 9 inserts of 240scm each in Navratri Special feature

moha products
moha in navratri special
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