Challenge:
The festive season is a season to celebrate, a season to buy and is a battlefield for clients, all of whom are fighting for attention.
Insight:
Take a different approach to give brands the opportunity to shine through the clutter.
Solution:
To have a pre-festive ‘Shopping pop-up fest’ where different brands with their unique offerspop-up in TOI in a unique and colourful manner.
Inventory –Bombay Times and Chennai Times full page, Consumer Connect Initiative –Feature.
The result:
One happy client and fresh briefs for the rest of the year
“We loved the way you’ll moulded the ‘Make it Divine’ campaign.” Brand Team. RS Diamonds.
