Challenge:
Giordano wanted to launch their new range of bags with brand
ambassador Kiara Advani. The challenge was to communicate ‘affordable pricing’
without saying it directly.
Insight:
Link Kiara Advani’s down-to-earth brand image with Giordano bags.
Solution:
A subtle approach through communication, “Classy. Not Pricey.” that brings the price conversation into play without directly addressing its affordability.
